Jeff Wee Hung Yee
Managing Director
- BSc. Resource Chemistry
- Sustainability Consultant
- Registered Prof. Env. Technologist (MBOT)
- Pursuing MSc. in Environmental Science & Project Management Professional (PMP)
about us
Gobeni Jeans is a company where we upcycle old jeans into fashion
“Another company’s discarded denim is our design inspiration.”
Our Sustainable Development Goals Towards Upcycle Jeans And Recycle Plastic
Upcycle Jeans
Gobeni aims to reduce the waste of denims jeans to where upcycling denim prevents discarded jeans from ending up in landfills, reducing waste and pollution.
By doing this, it also promotes sustainable consumption. This encourages consumers to adopt a more conscious approach to fashion by choosing upcycled products over new ones.
Recycled Plastic
Plastic production and disposal contribute to greenhouse gas emissions. Recycling can help reduce these emissions by diverting waste from landfills, where it can decompose and release methane
In contrast to this, we aim to promote sustainable consumption and production patterns, including reducing waste generation, ensuring efficient resource use, and promoting recycling and reuse.
Our Team
